Tag - NIFT

Fashion Merchandising as a Career

Dwijendra Kumar Pic Courtesy: SERA A trained fashion designer is now expected to be multifunctional. S/he should combine her/ his design skills with other managerial functions,such as coordination and merchandising. Though the concept of fashion merchandising is relatively new in India, and took off only in the mid-‘80s, it provides a wide range of job opportunities in...

Making a Career as Fashion Marketer

Dwijendra Kumar A good product designed so painstakingly by a fashion designer needs to  be marketed well so as to reach into the cupboards of a discerning customer and help him/her get suitable return on the  investment. Herein comes the role of fashion marketing. Pic Courtesy - Aman Mathur Fashion House Marketing of any merchandise...

Career in Production Merchadising

Dwijendra Kumar Merchandisers play a crucial role in the growth of a company. Those dealing with garments take orders for their companies, ensure timely delivery of the products and earn revenue for the company. In big companies, we may find many Merchandisers working as a a team and coordinating with different teams responsibile for...

Careers in Jewellery Designing

Dwijendra Kumar Gems and jewellery industry in India is growing at a phenomenal speed. While domestic market is worth approx 16 bn US dollars its export has reached to the tune of 30 billions almost double of domestic market size. Efforts are on to make this industry worth 100 bn dollars in future. Highly labour...

Careers in Fashion Retailing

Dwijendra Kumar (Pic Courtesy: AjjayMehrra Concept of Retailing is the latest phenomenon entering domestic market with big retailing companies coming up in the metros and state capitals. Sourcing their inspiration from European countries where retailing is an established medium of communication between buyer and the seller, these retailing houses not only cater to consumer durables, fashion...

Fashion Industry offers most diverse career options to creatively inclined: Prof. Garima Singh

An N.I.F.T. New Delhi Graduate, Prof. Garima Singh is currently guiding and training innumerable fashion design enthusiasts as Dy. Director, Amity School of Fashion Technology. Excerpts from interview with Dwijendra Kumar Q. How you look at careers in fashion industry? Ans. The fashion industry offers the most diverse career options to the creatively inclined. From high flying corporate positions in fashion conglomerates as...

Knowledge of use of Information Technology is crucial to showcase Designer Products: Suchi Jain

Suchi Jain is into apparel business with her label 'Ananya'. She uses IT enabled services to design the products and also for its promotion and sale. She has been trained in Information Technology at NIFT, New Delhi. Excerpts from interview with Dwijendra Kumar: Q. How knowledge of IT helps in business of fashion? Ans. INFORMATION...

Accessory Designing as a Career

Dwijendra Kumar Leave alone garments available to consumers in a variety of hues and designs, these days fashion and lifestyle accessories including artificial and real jewellery items, bags, sunglasses, belts, umbrellas, scarfs/ stoles, eyewear, footwear, watches etc too make distinct fashion statements. And so we have a number of manufacturing houses vying with one another to...