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17Aug

Fashion Designing as a Career

By Dwijendra Kumar Pic Courtesy: SERA Readymade garment industry in India is estimated worth approx 40 billion dollars. In fact, export of readymade garments constitute approx 40 pc of total exports in textiles which is said to be around 44 billion US dollars. No wonder then, that the readymade garment industry has got tremendous potential not...

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19Jan

Making a Career as Fashion Marketer

Dwijendra Kumar A good product designed so painstakingly by a fashion designer needs to  be marketed well so as to reach into the cupboards of a discerning customer and help him/her get suitable return on the  investment. Herein comes the role of fashion marketing. Pic Courtesy - Aman Mathur Fashion House Marketing of any merchandise...

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