Dwijendra Kumar In mid-80s designer labels made inroads and created base for hi-fashion garments in India. However it was during 90s only that India began to take fashion designers seriously and a number of Fashion and Lifestyle publications were launched. Since then much water has flown into Ganges and fashion designers from of India have made...
By Dwijendra Kumar Pic Courtesy: SERA Readymade garment industry in India is estimated worth approx 40 billion dollars. In fact, export of readymade garments constitute approx 40 pc of total exports in textiles which is said to be around 44 billion US dollars. No wonder then, that the readymade garment industry has got tremendous potential not...
Dwijendra Kumar A good product designed so painstakingly by a fashion designer needs to be marketed well so as to reach into the cupboards of a discerning customer and help him/her get suitable return on the investment. Herein comes the role of fashion marketing. Pic Courtesy - Aman Mathur Fashion House Marketing of any merchandise...
